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September 18, 2017

Culturally Competent Communications That is Truly Diverse and Inclusive


Workshop Description

In the face of #BlackLivesMatter, a divided election cycle, and a more diverse audience of constituents than ever before, how do public employees engage with citizens in a manner that is just,  equitable, and inclusive? Diversity and inclusion is often an afterthought, not on ongoing process in developing equity within organizations – especially in the world of marketing and communications. When “diversity” is seen as a separate area or something to be included into imagery rather than something that is embedded into all areas of the organization, the effort will never be successful. This workshop will examine successful – as well as unsuccessful attempts at creating a truly inclusive marketing practices that doesn’t isolate or tokenize diverse audiences. Case studies, personal stories, and examples of what to do/what not to do will be provided.

About the Presenter(s)

Simon Tam is an award-winning musician, author, entrepreneur, and self-proclaimed troublemaker.

He has been a performer, presenter, and keynote at TEDx, SXSW, Comic-Con, The Department of Defense, Stanford University, and over 1,200 other events across North America, Europe, and Asia. He has set a world record by appearing on the TEDx stage 12 times. He is best known as the founder and bassist of The Slants, the world’s first and only all-Asian American dance rock and anti-racism band. His work in the arts has been highlighted in over 3,000 media features across 200 countries and territories, including BBC, NPR, TIME Magazine, and Rolling Stone. He was called a champion of diverse issues by the White House and worked with President Barack Obama on a campaign to fight bullying.

Simon recently helped expand freedom of speech through winning a unanimous victory at the Supreme Court of the United States for a landmark case in constitutional and trademark law (Matal v. Tam). He designed one of the first college-accredited social media programs in the United States. Bloomberg Businessweek called him a “Social Media Rockstar.” Forbes says his resume is a “paragon of completeness.”

Recently, he was recognized as a Freedom Fighter by the Roosevelt Rough Writers, named Citizen of the Year from the Chinese American Citizens Alliance Portland Lodge, Portland Rising Star from the Light a Fire Awards, received a Distinguished Alum Award from Marylhurst University, and has earned 34 awards for his marketing campaigns work.

He is the board chair board for the APANO United Communities Fund and serves as a board member/advisor for Know Your City, Color of NOW, and the Cultural Resource Centers Advisory Council for Portland State University.



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